In school, we were always commanded to reach arbitrary word counts for our written homework. Your eighth grade teacher decided that your research essay on the atrocities of Christopher Columbus needed to be 2,000 words. Your instructor insisted that your sophomore thesis on the dissolution of quantum theory should be at least five pages. Many of us were trained to write like Charles Dickens, as if we were being paid by the word.
We’re not too proud to admit it: printing can be expensive. It might seem excessive in theory, but sometimes businesses will need to print a few thousand brochures just to advertise. The costs can certainly add up, but sometimes the difference between a phenomenal ROI and an overall failure can boil down to just one or two oversights: maybe you paid too much for unnecessary colors, or maybe your paper was thicker than you needed. Here, we’ve outlined four simple ways your company can cut costs on brochure printing.
Most cost cutting techniques for direct mail campaigns will only net you about one or two cents per mail item. But when you’re sending out thousands of direct mail pieces annually, monthly, or especially weekly, a few cents per item will add up to a big difference. I don’t know about you, but that sounds like a whole lot of Taco Tuesdays that can easily be funded with savings! Here are a few tips to help you save money on direct mail postage and shipping:
A common problem for many businesses is that potential customers have a hard time pinpointing the company’s location. People might know your business exists, but they don’t know where you are. An easy solution to this problem is to include a map in your advertising materials. Using maps in your direct marketing efforts can literally help drive traffic to your locations. When including a map in your direct mail marketing efforts, observe the following tips to optimize responses:
Negative space, sometimes called white space, is basically exactly what it sounds like. It’s the unused blank space or spaces that surround design elements or images. In other words, it’s the part of your canvas that has been left untouched. Negative space can be either active or passive.