The beginning of October, it is finally culturally acceptable to start talking about the holiday season in public, even though we’ve been secretly planning our 2017 holidays since 2012. For many people, it’s time to dust off that weird, ceramic, light-up tree, plug in those outdoor decorations you never actually took down, and place candles and plants literally everywhere in your home.
Let's face it. In the world of marketing, quality matters. There is nothing that will tarnish or hurt your brand worse than being sloppy and careless with your content marketing strategy and execution. Have you ever visited assembly lines or production plants? All of these shops and products ultimately head to one place: final testing and quality control. Shouldn’t your content marketing endure a similar process?
It's that time of year again! Time to start finalizing your direct mail budget for 2017. The Postal Regulatory Commission (PRC) approved implementation of the January 22, 2017 proposed price changes for: First-Class Mail, Standard Mail, Periodical, and Package Service. Concluding that, “the proposed classification changes for these classes are consistent with applicable law and regulations.”