We’re not going to try to tell you that digital marketing isn’t worth the investment: pretty much every business should have a strong, unique online presence. But many companies are so concerned with adhering to the new age of marketing, that they fail to see how profitable many older “traditional” marketing methods can be.
Cross-media advertising basically refers to any marketing strategy that uses multiple types of media to promote a brand or company. For example, a direct mail campaign that encourages users to visit a specific promotional website using personalized URLs can be considered a cross-media marketing campaign. A videogame or movie can release part of its soundtrack early in order to promote the project as part of a cross-media campaign, also.
If you’re in the market for printing and shipping services, you’ve probably seen a few dozen businesses recommending that you save time and money on order fulfillment by kitting your items together.
For the uninitiated, variable data printing is exactly what it sounds like. In variable data printing, specific bits and pieces of a printed item can be changed to better target a specific recipient or group of recipients. Basically, there are variables on a letter or a flyer that can be altered on an otherwise static form of content. The most common example of variable data is personalization, where the first name of the recipient is placed at the header of a letter for each of numerous recipients.
The internet is cool, I guess, but real life will never go out of style. When it comes to advertising, of course your business should have a strong, online, digital presence, but sometimes having a nice, pretty banner on the right street corner can do wonders for your business.