Let's face it. In the world of marketing, quality matters. There is nothing that will tarnish or hurt your brand worse than being sloppy and careless with your content marketing strategy and execution. Have you ever visited assembly lines or production plants? All of these shops and products ultimately head to one place: final testing and quality control. Shouldn’t your content marketing endure a similar process?
It's that time of year again! Time to start finalizing your direct mail budget for 2017. The Postal Regulatory Commission (PRC) approved implementation of the January 22, 2017 proposed price changes for: First-Class Mail, Standard Mail, Periodical, and Package Service. Concluding that, “the proposed classification changes for these classes are consistent with applicable law and regulations.”
As ice hockey legend, Wayne “The Great One” Gretzky once said, “you miss 100 percent of the shots you don’t take.” It’s an inspirational quote regarding failure versus success, but the difference between the 4-time Stanley Cup champion and an average Joe is that when Gretzky missed, he wasn’t too far off the mark. Some people might end up breaking a window when they miss a shot. Have we carried this metaphor too far already?