As we get closer to the end of October, marketers are starting to switch gears from Halloween themed campaigns to Thanksgiving themed campaigns. It’s important for your brand to capture Thanksgiving marketing because a high volume of people celebrate the holiday. Over 40 million Americans travel for Thanksgiving and over 50 million tune in to watch the Macy’s Thanksgiving Day Parade. These numbers tell marketers they need to produce content centered around Thanksgiving in order to better connect with target audiences.
The following tips should help you prepare for Thanksgiving marketing:
1. Be thankful
After all, it’s in the name of the holiday! This is the perfect time of the year to remind your clients that you’re grateful for them. Send them something that stand out in your thanks, like a personalized letter. You can offer them a special promo or discount, or even send them a gift basket or gift card. This shows your customers that they’re special to you and you’d love for them to continue working with you in the future.
2. Shout out on social media
Thanksgiving is generally considered a family holiday. A theme to keep in mind with your Thanksgiving social media activity is family. Share pictures of your office celebrating together as a family. If your staff volunteers some pictures of their own celebrations at their homes, share these too! Showing the human side of your business makes you more relatable to clients.
You can ask followers to share their pictures too, and maybe offer a prize for the best decorations or the best dinner!
3. Cater to the cooks
A lot of people cook large dinners to celebrate Thanksgiving. Many of these cooks look up recipes online, 44 percent of them searching on mobile. Offer some quick recipes and resources that are useful to cooks, even if your business is not in the food industry. The goal is to give your audience something they’ll use and enjoy, and you may attract some new leads in the process!
4. Prepare for Black Friday
The day after Thanksgiving, Black Friday, is almost as big of a deal as Thanksgiving, if not bigger. This is the day when most businesses and retailers offer their best deals on products and services. People research and plan for days in advance, creating a schedule of what to do and where to shop on Black Friday.
If you’re planning on having any specials on Black Friday, announce them now, so customers will be thinking of you when they start making plans.
Are you ready to get started with your Thanksgiving marketing campaign? MEDiAHEAD offers everything you need to fully communicate and measure the impact of your message over print, online, and other new media outlets. Contact MEDiAHEAD today for more information about developing a web portal and enhancing your holiday marketing for an overall more effective campaign!