4 tips for creating a successful holiday direct mail campaign



Why promotional materials are still an effective marketing tool

New postal rates announced for 2017

3 commercial failures, and why these flops flopped

Nurturing leads with direct mail marketing

3 more ways to boost direct mail marketing response rates

4 tips for creating a successful holiday direct mail campaign

Why Americans ignore most online ads

When to use CMYK over RGB printing

Which traditional marketing methods are still alive?

Mastering cross-media marketing

What are kitting and fulfillment?

3 creative ways to use variable data printing

A beginner’s guide to vinyl banner printing

Seal the deal: Choosing an effective envelope for your direct mail campaigns

Why aren’t my direct mail campaigns making money?

How to optimize costs with kitting and assembly

34 words that elicit a powerful emotional response

Three reasons your business card is the worst

Exercises for writing short, sweet copy

4 ways to save money on brochure printing

How to save money on postage and shipping

Using maps in direct mail advertising

Why negative space is important in graphic design

Maintaining brand consistency across multiple platforms

Seven impressions: Why you shouldn't abandon your direct marketing initiative

Who still uses direct mail, anyway? Wait, Google does?

Stay top of mind by appealing to the lower brain

No more exigent surcharge. Postage rates to drop in next week

The cost of poor inventory management

Direct marketing tactics for nonprofits

The right amount of marketing and knowing when to stop

2 Essential ways to make your marketing WAAAAY more memorable

Why you're bad at the internet: 3 social media fallacies debunked

Emotion versus logic in marketing and advertising

Choosing typeface pairings you'll be quite font of

Knowing when to use humor in marketing

How to identify a customer's pain points

How to create a solid customer survey

3 tips for streamlining communications

Building the right buyer persona for your business

ProTips for using a CRM platform for your business

Why your logo is stupid and also bad

Combining social media with direct marketing

Rebounding after a bad breakup. For businesses, though.

Who cares about customers anyway?

Using psychology to help your direct mail campaigns

The pros and cons of EDDM (every door direct mail)

Crafting the perfect calls to action

Why you should measure customer lifetime value (CLV)

Direct marketing for each stage of the buyer's journey

Analyzing the results of a direct mail campaign

Fresh prints: A story all about how to design a great brochure

How to test your mailing lists

Optimal imagery: picking the right pictures for your direct mail

Strategies for writing copy that will even impress your father

How to target a vertical market

Increasing digital engagement through direct mail marketing

How to create a horrible direct mail campaign

How variable data printing can improve your direct mail response rates

Three practices you need for better asset management

The importance of brand personality

How to integrate traditional marketing with digital

The psychology of social media

Streamlining success: Getting your operations into shape with an online portal

How to earn a customer's trust

Streamlining success: Complying with corporate marketing guidelines using an online portal

Engaging with in-game advertising

Streamlining success: Increasing business profits with an online portal

How to create a terrible user experience

Streamlining success: Increasing business productivity with an online portal

How to ensure your emails will be read

Streamlining success: Growing revenue with an online portal

How Adblock is changing the way marketers communicate

Streamlining success: Online portals increase your business efficiency

Changing the game: the potential for marketing in the gaming community

Engage your audience with superb visual content

How to design an effective blog to reach a bigger audience

4 Thanksgiving marketing tips all businesses can use

Improve your displays with wide format graphics

3 steps for better inventory management

Tips for your marketing campaign during Halloween

Panning for data: how to track even more metrics

Why do projects fail?

3 steps for marketing to millennials

Cross your t’s and marketing campaigns: a brief look at cross-media marketing

3 ways to maximize marketing efficiency with a web portal

Panning for data: How to track the right metrics for your website

3 important habits of critical thinkers

Choosing the appropriate paper for your print marketing campaign

What all companies should know about one-to-one print marketing

Tips & tricks to perfect your company’s brochure design

3 tips for being content with your content

4 reasons direct mail is gaining popularity

Integrating variable data printing & PURLs

Variable printing vs. static printing: What you should know

Using variable data printing to improve your target marketing

Augmented reality meets direct mail marketing

5 ways to boost your direct mail marketing response rates

3 advanced personalization tips & tricks

Measuring the success of your marketing campaign

How to make your print marketing materials more eco-friendly

How to segment your direct mail marketing list

3 ways to update your direct mail marketing list

How to use bright colors effectively in direct mail marketing materials

How to use print marketing as a digital ally

3 things you should know about advanced variable data printing

What is a portal? [infographic]

What is VDM and why should I care?

4 things to consider when choosing a printer

How high-quality printing helps maintain brand consistency

4 ways to make your print marketing materials more readable

What is the right font size for your printed marketing materials?

Brochures and your business

Print marketing ideas to give your materials a unique look

3 Unique Print Marketing Campaign Ideas

5 Ways to Cut Your Printing Costs

4 Advantages of Direct Mail over Email

How to Design the Perfect Business Card

6 surprising statistics about print marketing

Choosing a color scheme for your print marketing materials

How to Choose a Font for Your Print Marketing Materials

3 Ultra Successful Print Marketing Campaigns

The benefits of variable data printing for your marketing strategy

4 things to consider when designing print marketing materials

4 ways to increase the ROI of your print marketing campaign

6 things all marketers should know about integrated marketing campaigns

Don’t Market Less, Just Market Smarter

3 Ways Paper Choices Can Stretch Your Print Dollars

Are You Top of Mind?

QR Code Use Continues to Rise