Brochures can be an excellent advertising and promotional tool for your business. Instead of spending a significant portion of your advertising budget on broad marketing techniques, such as billboards or televisions ads, brochures can be sent to a highly targeted audience for just a fraction of the cost, dramatically boosting ROI. All in all, brochures are an easy way to reach your target market and to provide high-quality information in a compelling format.
However, you will need to carefully design your brochure in order to optimize its impact. When it comes to brochures and your business, keep the following tips and tricks in mind:
Know your target audience
When it comes to brochures, you absolutely need to design with your target consumer in mind. If your target consumer is young and edgy, a trendy, bold design will probably work well. In contrast, if you are targeting your brochure toward the elderly, you are probably better off going with something simple and classic. The form of your brochure should always compliment the content, so consider the message you are trying to convey and who you are trying to convey it to throughout the entire design process.
Include benefits-oriented headlines
Your brochure should be easy for consumers to skim. That means you need headlines that grab your users’ attention and convey the benefits of your products and services. Ideally, you will want to avoid large swaths of text, as this will make it hard for consumers to skim. Instead, create a clear visual hierarchy with headlines that convey value and feature-rich bullet points.
Craft a compelling call to action
While good brochures are definitely informative, the primary goal is to compel a consumer to do something. You want your brochure to move consumers to the next phase of the sales cycle. Think about what it is you want your customers to do after they read your brochure. Do you want them to call you for a free estimate? Do you want them to visit your website and make a purchase online? Do you want them to come to your store? Whatever the overarching goal is, make sure that your call to action reflects that and convinces consumers to complete the desired action.
Include your contact information
Make it easy for your consumers to get in contact with you. Somewhere on your brochure, you will want to include pertinent contact information, including ways to connect with your brand on social media.
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