As ice hockey legend, Wayne “The Great One” Gretzky once said, “you miss 100 percent of the shots you don’t take.” It’s an inspirational quote regarding failure versus success, but the difference between the 4-time Stanley Cup champion and an average Joe is that when Gretzky missed, he wasn’t too far off the mark. Some people might end up breaking a window when they miss a shot. Have we carried this metaphor too far already?
When marketers think of lead nurturing or drip campaigns, they usually think of automated emails spread out over the course of a few months. Lead nurturing, however, isn’t limited exclusively to email. Technically, any interaction a company has with a sales lead can be considered nurturing, as long as it helps to generate a positive rapport. Phone calls can be used in lead nurturing. You can even visit your leads in person, as long as you’re not creepy about it.
We’ve touched on the subject of improving your direct marketing response rates before, but the topic is so broad, and there’s so much information available that we decided to write a second article. Yep. This is an official sequel.
With the beginning of October, it is finally culturally acceptable to start talking about the holiday season in public, even though we’ve been secretly planning our 2016 holidays since 2012. For many people, it’s time to dust off that weird, ceramic, light-up tree, plug in those outdoor decorations you never actually took down, and place candles and plants literally everywhere in your home.
Americans are pretty darn good at ignoring messages from businesses. I can relate to this sentiment on a personal level -- just ask my bill collectors. But recently, some of us at MEDiAHEAD were talking about advertising, and we had a small revelation about digital marketing. Specifically, we stumbled across an excellent point about why banner ads are so easy to ignore.