MEDiAHEAD blog

Streamlining success: Online portals increase your business efficiency

[fa icon="calendar"] Oct 29, 2015 8:00:00 AM / by MEDiAHEAD

increase business efficiency with online marketing portalThe following is an excerpt from our new e-book, Streamlining Success: 5 ways an online portal can increase the efficiency of your business.

If your company is anything like most businesses, you probably struggle with maximizing profits, minimizing expenses, and keeping your staff motivated. While some companies manage to muddle along without addressing these key challenges, failure to do so could have devastating consequences. Not only do uncontrollable costs, unproductive employees, and subpar sales revenues eat into your profit margins, they could put your entire company at risk.

About half of all businesses fail within five years. One of the most common reasons for failure is poor business management, whether it’s improperly allocating funds or suboptimal productivity. Often, companies will hemorrhage money because of inefficient processes or by assigning a broad range of low-level tasks to workers with specific skillsets.

Inefficient workplace practices cost organizations as much as 20 to 30 percent of their annual revenue. Imagine if you could funnel that revenue into new customer acquisition or research and development.

Fortunately, relatively small changes in your workplace can have a big impact on productivity and profit margins. By simplifying and automating the day-to-day activities of your employees, you can enable them to complete a greater total amount of work, which will help increase revenue in addition to reducing costs.

Imagine if your field reps could easily access customizable collateral without first requesting approval from upper management or sending specifications to a designer. Imagine if all of your marketing communication was funneled into one convenient hub. Imagine if all of your business efforts were streamlined, allowing you to focus on other important tasks during your workday. Now imagine that you live in the real world, where imagining things all day won’t pay your expenses.

By implementing an online marketing portal into your business efforts, you won’t have to imagine. An online marketing portal provides your employees with up-to-date marketing materials on demand, whether they are in a branch office, at home, or on the road. Here are just a few ways an online marketing portal can help your business operate efficiently and increase income:

  • Growing revenue
  • Increasing productivity
  • Increasing profits
  • Corporate compliance
  • Streamlining operations

Download your free copy of Streamlining Success: 5 ways an online portal can increase the efficiency of your business from our e-book library.

MEDiAHEAD offers everything you need to fully communicate and measure the impact of your message over print, online, and other new media outlets. Contact MEDiAHEAD today for more information about developing a web portal for managing an overall more effective campaign!

Topics: Marketing, Web portal, Business

Written by MEDiAHEAD