It's that time of year again! Time to start finalizing your direct mail budget for 2017. The Postal Regulatory Commission (PRC) approved implementation of the January 22, 2017 proposed price changes for: First-Class Mail, Standard Mail, Periodical, and Package Service. Concluding that, “the proposed classification changes for these classes are consistent with applicable law and regulations.”
Direct mail is still alive and profitable. In fact, plenty of big name companies still use direct mail marketing with great success, and direct mail boasts numerous advantages over email marketing.
You’ve got some gorgeous marketing materials there! You’ve got a colorful brochure, a neat little product sample, a flyer, some coupons, and a coffee mug with your brand logo on it! But how do you ship these materials to your hottest prospects? Should you just throw them in a box and ship them? Should you send them individually?
We’re not too proud to admit it: printing can be expensive. It might seem excessive in theory, but sometimes businesses will need to print a few thousand brochures just to advertise. The costs can certainly add up, but sometimes the difference between a phenomenal ROI and an overall failure can boil down to just one or two oversights: maybe you paid too much for unnecessary colors, or maybe your paper was thicker than you needed. Here, we’ve outlined four simple ways your company can cut costs on brochure printing.
Most cost cutting techniques for direct mail campaigns will only net you about one or two cents per mail item. But when you’re sending out thousands of direct mail pieces annually, monthly, or especially weekly, a few cents per item will add up to a big difference. I don’t know about you, but that sounds like a whole lot of Taco Tuesdays that can easily be funded with savings! Here are a few tips to help you save money on direct mail postage and shipping: