It's that time of year again! Time to start finalizing your direct mail budget for 2017. The Postal Regulatory Commission (PRC) approved implementation of the January 22, 2017 proposed price changes for: First-Class Mail, Standard Mail, Periodical, and Package Service. Concluding that, “the proposed classification changes for these classes are consistent with applicable law and regulations.”
Remember when you got scolded in elementary school for having a messy and disorganized desk and pencil case? Your work space was crammed with every multiplication table you ever penned, and you somehow stuffed every textbook you owned into an impossibly tiny space like some sort of TARDIS-technology void. Your teacher berated you, saying “in the real world, poor organization won’t be tolerated.” Well we hate to admit it, but to an extent, Mrs. Crabtree was right.
The term “vertical market” usually refers to a very specific target audience — often, one that comprises buyer personas specializing in a specific industry. By narrowing your focus to specialized niche markets, your brand is afforded a unique opportunity to produce ultra-relevant content for customers looking to solve unique, industry-related problems. This specialization can often attract stronger leads.
Here’s a crazy idea: What if we sent an actual, physical, paper letter in the mail to a list of customers that encourages them to — wait for it — visit our website? There’s no reason your online and offline efforts shouldn’t synergize, so why not let them operate in tandem to increase each other’s efficiency? An integrated approach to direct mail marketing can work wonders for your online efforts, so long as you remember the following guidelines:
Asset management is the balancing of costs, opportunities, and risks associated with the items and materials valuable to your business. Whether this is paperwork or physical objects, accurate measurement of your assets is vital for a company’s effectiveness in keeping costs low and influencing decisions. If you’ve been asked to manage your company’s assets, you should realize the gravity of such a request. Don’t panic, though. If you’re thorough and attentive to detail, you should be able to track everything accurately.