Cross-media advertising basically refers to any marketing strategy that uses multiple types of media to promote a brand or company. For example, a direct mail campaign that encourages users to visit a specific promotional website using personalized URLs can be considered a cross-media marketing campaign. A videogame or movie can release part of its soundtrack early in order to promote the project as part of a cross-media campaign, also.
The internet is cool, I guess, but real life will never go out of style. When it comes to advertising, of course your business should have a strong, online, digital presence, but sometimes having a nice, pretty banner on the right street corner can do wonders for your business.
I’m sure you’re aware of this already, but marketing strategies that worked well a long time ago aren’t that useful anymore. With the advent of this “interwebs” network, the effectiveness of radio ads, television commercials, and other traditional advertising methods has declined steadily. But even though many marketers blame that newfangled, dadgum “technology” for forcing them to switch from traditional advertising methods to complicated computers and stuff, many older and seemingly outdated marketing methods synergize famously with newer digital marketing strategies. Below, we’ve elaborated on two simple ways direct marketing and social media can be combined for fantastic results.
Here’s a crazy idea: What if we sent an actual, physical, paper letter in the mail to a list of customers that encourages them to — wait for it — visit our website? There’s no reason your online and offline efforts shouldn’t synergize, so why not let them operate in tandem to increase each other’s efficiency? An integrated approach to direct mail marketing can work wonders for your online efforts, so long as you remember the following guidelines:
Companies seeking to alter their marketing strategies in order to gain a competitive advantage might want to consider combining their shiny, new digital marketing campaigns with some old-fashioned traditional advertising. Newer digital marketing methods may work well, and they may be a safe bet for the future, but it’s not yet time to completely abandon traditional methods. Each technique appeals to a vastly different audience, and when traditional and digital marketing strategies are used in tandem, their strengths can make up for each other’s weaknesses.