Marketing experts will contest that, with the exception of some impulse buys, people buy goods for two reasons: to increase pleasure, or to take away pain. Some might argue against the semantics of this hypothesis, stating that removing or reducing pain is essentially increasing one’s pleasure, and therefore people buy for only one reason. But we’re not here to be picky about words.
If you own a successful business, it’s probably because at one point in your career you acquired at least one customer. Congratulations! You’ve probably also been told that your customer relationships should be managed through a customer relationship management (CRM) platform such as Salesforce, NetSuite, or SugarCRM. CRM applications allow your company to organize and manage customer data far more efficiently than Post-it notes on your computer monitor can. An effective CRM tool gives you a detailed, comprehensive perspective on your customers and prospects, and tracks your employees' interactions with them as well. Here’s a quick look at what a CRM program can do for you:
Man, customers are the worst. You have to talk to them all the time. You basically have to take care of them and give them attention like a louder, more annoying Tamagotchi, except that these customers don’t have a reset button you can press when they leave you forever. It’s so much work. Why even bother?