We’ve touched on the subject of improving your direct marketing response rates before, but the topic is so broad, and there’s so much information available that we decided to write a second article. Yep. This is an official sequel.
Americans are pretty darn good at ignoring messages from businesses. I can relate to this sentiment on a personal level -- just ask my bill collectors. But recently, some of us at MEDiAHEAD were talking about advertising, and we had a small revelation about digital marketing. Specifically, we stumbled across an excellent point about why banner ads are so easy to ignore.
It may seem ironic, but I can’t quite explain why I love logic so much. I could answer riddles or solve sudoku puzzles all day. It’s hard for me not to get emotional when talking about logic. In marketing, however, logic doesn’t always drive the message home. As logic would dictate, logical reasoning should be the sole driving factor behind virtually every decision humans could possibly make.
Last week, we wrote an article about keeping track of customer data using Customer Relationship Management (CRM) tools. Measuring customer interactions and recording data for each of your relationships is very important, but how do you collect that data in the first place?
Aside from having the memory of an elephant and storing every detail of interactions with your customers mentally, one of the best ways to gather data on your customers is to ask them questions directly. But since you usually don’t have time to sit down with each individual customer for an interview, surveys are generally the most efficient way to farm for answers. Here are four simple ways to make solid customer surveys.
When you create a marketing campaign, who do you target your messages toward? Your audience, sure, but how do you narrow that audience down? What if there was a way to characterize and personify your ideal customers into one simply buyer persona?
Oh wait! There is.