In general, printed projects should use CMYK colors, and anything else should use RGB. Printed ink cannot display a complete spectrum of visible colors like a computer monitor can. In other words, there are some colors that we just can’t put on paper.
The internet is cool, I guess, but real life will never go out of style. When it comes to advertising, of course your business should have a strong, online, digital presence, but sometimes having a nice, pretty banner on the right street corner can do wonders for your business.
Negative space, sometimes called white space, is basically exactly what it sounds like. It’s the unused blank space or spaces that surround design elements or images. In other words, it’s the part of your canvas that has been left untouched. Negative space can be either active or passive.
Some might argue that a company’s logo represents the heart and soul — or maybe simply the face — of a brand. Your company’s logo is a huge part of your brand’s identity, and your customers should be able to associate your logo with a positive image and satisfactory relationships.