It's that time of year again! Time to start finalizing your direct mail budget for 2017. The Postal Regulatory Commission (PRC) approved implementation of the January 22, 2017 proposed price changes for: First-Class Mail, Standard Mail, Periodical, and Package Service. Concluding that, “the proposed classification changes for these classes are consistent with applicable law and regulations.”
When marketers think of lead nurturing or drip campaigns, they usually think of automated emails spread out over the course of a few months. Lead nurturing, however, isn’t limited exclusively to email. Technically, any interaction a company has with a sales lead can be considered nurturing, as long as it helps to generate a positive rapport. Phone calls can be used in lead nurturing. You can even visit your leads in person, as long as you’re not creepy about it.
We’ve touched on the subject of improving your direct marketing response rates before, but the topic is so broad, and there’s so much information available that we decided to write a second article. Yep. This is an official sequel.
With the beginning of October, it is finally culturally acceptable to start talking about the holiday season in public, even though we’ve been secretly planning our 2016 holidays since 2012. For many people, it’s time to dust off that weird, ceramic, light-up tree, plug in those outdoor decorations you never actually took down, and place candles and plants literally everywhere in your home.
Your envelope determines whether your direct mail offer is opened or tossed. Think about that for a second. Nothing on the inside of that envelope will entice the reader to open the letter, which should be obvious, since your recipient can’t see what’s inside the envelope until it is opened. That’s how envelopes work, in case you didn’t know.