MEDiAHEAD blog

4 tips for creating a successful holiday direct mail campaign

[fa icon="calendar'] Oct 30, 2017 11:39:37 AM / by MEDiAHEAD posted in Marketing, Direct Marketing

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The beginning of October, it is finally culturally acceptable to start talking about the holiday season in public, even though we’ve been secretly planning our 2017 holidays since 2012. For many people, it’s time to dust off that weird, ceramic, light-up tree, plug in those outdoor decorations you never actually took down, and place candles and plants literally everywhere in your home.

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New postal rates announced for 2017

[fa icon="calendar'] Dec 12, 2016 12:00:00 PM / by Cheri Woodsmall posted in Marketing, Budget, Business, Direct Marketing, direct mail

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It's that time of year again! Time to start finalizing your direct mail budget for 2017. The Postal Regulatory Commission (PRC) approved implementation of the January 22, 2017 proposed price changes for: First-Class Mail, Standard Mail, Periodical, and Package Service.   Concluding that, “the proposed classification changes for these classes are consistent with applicable law and regulations.”

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Nurturing leads with direct mail marketing

[fa icon="calendar'] Oct 18, 2016 3:00:00 PM / by MEDiAHEAD posted in Direct Marketing

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When marketers think of lead nurturing or drip campaigns, they usually think of automated emails spread out over the course of a few months. Lead nurturing, however, isn’t limited exclusively to email. Technically, any interaction a company has with a sales lead can be considered nurturing, as long as it helps to generate a positive rapport. Phone calls can be used in lead nurturing. You can even visit your leads in person, as long as you’re not creepy about it.

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3 more ways to boost direct mail marketing response rates

[fa icon="calendar'] Oct 13, 2016 9:00:00 AM / by MEDiAHEAD posted in Data, Direct Marketing

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We’ve touched on the subject of improving your direct marketing response rates before, but the topic is so broad, and there’s so much information available that we decided to write a second article. Yep. This is an official sequel.

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4 tips for creating a successful holiday direct mail campaign

[fa icon="calendar'] Oct 11, 2016 12:00:00 PM / by MEDiAHEAD posted in Marketing, Direct Marketing

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With the beginning of October, it is finally culturally acceptable to start talking about the holiday season in public, even though we’ve been secretly planning our 2016 holidays since 2012. For many people, it’s time to dust off that weird, ceramic, light-up tree, plug in those outdoor decorations you never actually took down, and place candles and plants literally everywhere in your home.

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