It's that time of year again! Time to start finalizing your direct mail budget for 2017. The Postal Regulatory Commission (PRC) approved implementation of the January 22, 2017 proposed price changes for: First-Class Mail, Standard Mail, Periodical, and Package Service. Concluding that, “the proposed classification changes for these classes are consistent with applicable law and regulations.”
With the beginning of October, it is finally culturally acceptable to start talking about the holiday season in public, even though we’ve been secretly planning our 2016 holidays since 2012. For many people, it’s time to dust off that weird, ceramic, light-up tree, plug in those outdoor decorations you never actually took down, and place candles and plants literally everywhere in your home.
Americans are pretty darn good at ignoring messages from businesses. I can relate to this sentiment on a personal level -- just ask my bill collectors. But recently, some of us at MEDiAHEAD were talking about advertising, and we had a small revelation about digital marketing. Specifically, we stumbled across an excellent point about why banner ads are so easy to ignore.
We’re not going to try to tell you that digital marketing isn’t worth the investment: pretty much every business should have a strong, unique online presence. But many companies are so concerned with adhering to the new age of marketing, that they fail to see how profitable many older “traditional” marketing methods can be.