MEDiAHEAD blog

10 COLORS TO INCREASE SALES IN 2017

[fa icon="calendar'] Dec 28, 2016 3:00:00 PM / by Cheri Woodsmall posted in Marketing, Branding, Printing, Design

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When to use CMYK over RGB printing

[fa icon="calendar'] Oct 4, 2016 8:30:00 AM / by MEDiAHEAD posted in Printing, Design

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In general, printed projects should use CMYK colors, and anything else should use RGB. Printed ink cannot display a complete spectrum of visible colors like a computer monitor can. In other words, there are some colors that we just can’t put on paper.

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3 creative ways to use variable data printing

[fa icon="calendar'] Sep 15, 2016 10:01:00 AM / by MEDiAHEAD posted in Printing

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For the uninitiated, variable data printing is exactly what it sounds like. In variable data printing, specific bits and pieces of a printed item can be changed to better target a specific recipient or group of recipients. Basically, there are variables on a letter or a flyer that can be altered on an otherwise static form of content. The most common example of variable data is personalization, where the first name of the recipient is placed at the header of a letter for each of numerous recipients.

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A beginner’s guide to vinyl banner printing

[fa icon="calendar'] Sep 13, 2016 10:00:00 AM / by MEDiAHEAD posted in Marketing, Printing, Design, Cross media

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The internet is cool, I guess, but real life will never go out of style. When it comes to advertising, of course your business should have a strong, online, digital presence, but sometimes having a nice, pretty banner on the right street corner can do wonders for your business.

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34 words that elicit a powerful emotional response

[fa icon="calendar'] Aug 30, 2016 9:00:00 AM / by MEDiAHEAD posted in Printing

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First, allow me to address the elephant on the page: If it seems like 34 is an arbitrary number, consider that two-time NBA champion and hall-of-famer Hakeem “The Dream” Olajuwon wore the number 34 for the entirety of his career.

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