We’re not going to try to tell you that digital marketing isn’t worth the investment: pretty much every business should have a strong, unique online presence. But many companies are so concerned with adhering to the new age of marketing, that they fail to see how profitable many older “traditional” marketing methods can be.
The term “vertical market” usually refers to a very specific target audience — often, one that comprises buyer personas specializing in a specific industry. By narrowing your focus to specialized niche markets, your brand is afforded a unique opportunity to produce ultra-relevant content for customers looking to solve unique, industry-related problems. This specialization can often attract stronger leads.
If your target audience is large, you might have trouble getting through to them with a single, static, generic direct marketing message. Sure, it’s possible you might get a few positive responses, but don’t you think you’d have greater success if you could write a custom letter to each individual on your mailing list?
Of course you would. But you don’t have time for that.
Asset management is the balancing of costs, opportunities, and risks associated with the items and materials valuable to your business. Whether this is paperwork or physical objects, accurate measurement of your assets is vital for a company’s effectiveness in keeping costs low and influencing decisions. If you’ve been asked to manage your company’s assets, you should realize the gravity of such a request. Don’t panic, though. If you’re thorough and attentive to detail, you should be able to track everything accurately.
Companies seeking to alter their marketing strategies in order to gain a competitive advantage might want to consider combining their shiny, new digital marketing campaigns with some old-fashioned traditional advertising. Newer digital marketing methods may work well, and they may be a safe bet for the future, but it’s not yet time to completely abandon traditional methods. Each technique appeals to a vastly different audience, and when traditional and digital marketing strategies are used in tandem, their strengths can make up for each other’s weaknesses.