MEDiAHEAD blog

Increasing digital engagement through direct mail marketing

[fa icon="calendar'] Dec 29, 2015 8:30:00 AM / by MEDiAHEAD posted in Marketing, Branding, Printing, Web portal, Business, Cross media

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Here’s a crazy idea: What if we sent an actual, physical, paper letter in the mail to a list of customers that encourages them to — wait for it — visit our website? There’s no reason your online and offline efforts shouldn’t synergize, so why not let them operate in tandem to increase each other’s efficiency? An integrated approach to direct mail marketing can work wonders for your online efforts, so long as you remember the following guidelines:

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Three practices you need for better asset management

[fa icon="calendar'] Dec 17, 2015 8:30:00 AM / by MEDiAHEAD posted in Marketing, Technology, Web portal, Business

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Asset management is the balancing of costs, opportunities, and risks associated with the items and materials valuable to your business. Whether this is paperwork or physical objects, accurate measurement of your assets is vital for a company’s effectiveness in keeping costs low and influencing decisions. If you’ve been asked to manage your company’s assets, you should realize the gravity of such a request. Don’t panic, though. If you’re thorough and attentive to detail, you should be able to track everything accurately.

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Streamlining success: Getting your operations into shape with an online portal

[fa icon="calendar'] Dec 3, 2015 8:30:00 AM / by MEDiAHEAD posted in Marketing, Web portal, Business

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The following is an excerpt from our new e-book, Streamlining Success: 5 ways an online portal can increase the efficiency of your business.

Streamlining operations

Did we mention that workplace efficiency is a good thing? Another great way to increase productivity and reduce costs is by consolidating multiple software systems into one accessible portal — allowing you to access everything you need with one login.

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Streamlining success: Complying with corporate marketing guidelines using an online portal

[fa icon="calendar'] Nov 26, 2015 8:00:00 AM / by MEDiAHEAD posted in Marketing, Web portal, Business

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The following is an excerpt from our new e-book, Streamlining Success: 5 ways an online portal can increase the efficiency of your business.

Corporate compliance

If your sales team or field reps are spending their time creating marketing materials instead of utilizing their time productively, (by actually selling, for instance) not only does this create a sizable opportunity cost, but these new materials might not be in compliance with corporate standards.

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Streamlining success: Increasing business profits with an online portal

[fa icon="calendar'] Nov 19, 2015 8:30:00 AM / by MEDiAHEAD posted in Marketing, Web portal, Business

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The following is an excerpt from our new e-book, Streamlining Success: 5 ways an online portal can increase the efficiency of your business.

Increasing profits

There are many, many ways in which employees cost their companies money — including stress, insomnia, workplace bullying, smoking, and substance abuse. Mostly, these opportunity costs are related to worker efficiency (or more accurately, inefficiency) in some way. By increasing the efficiency of your employees, it’s possible to cut back on considerable costs. In fact, workplace inefficiencies cost organizations as much as 20 to 30 percent of their annual revenue. Inefficiency also reduces quality, resulting in defective merchandise or subpar services that potentially reach customers.

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